Samantha Smithson-Biggs

Samantha Smithson-Biggs

Transformation Director, Aviva

A strategic transformation specialist with large scale implementation, process improvement, risk management and people change experience.

With over 20 years’ experience in the Financial Services arena, all within FTSE 100 companies.  Sam has worked in Finance, Capital, Risk, IT, Transformation, and the People Function.

Sam has deep experience in delivering large complex programmes that are cross functional and global in their nature. 

Some of her success in this space include the delivery of the Solvency II programme for a FTSE 100 insurer, delivering a culture programme that includes inverting the organisation towards customer and organisational re-design.  More recently Sam has implemented Zero-Based Budgeting and used this to drive £100m of expense efficiency through outsourcing, OD, automation and digitisation of the business.

Sam has also recently qualified through the International Coaching Federation as an Accredited Coach (ACC).

Sam is currently the Transformation Director within the UK Life business of a FTSE Insurer.